Skillset
What is Skillset?
Skillset is an innovative streaming platform that brings the next generation of digital sports training. The platform is designed to provide every child and young athlete around the world with the opportunity to learn directly from the biggest stars in global sports – through interactive lessons, high-quality video content, and a fun and unique learning experience.
At Skillset, we believe that talent is everywhere – but opportunities are not. The platform opens the door to a world where every child, no matter where they are, can learn from the very players they’ve only dreamed of playing alongside – Luka Modrić, Robert Lewandowski, Virgil van Dijk, Pedri, Bruno Fernandes, Gianluigi Buffon, Sergio Agüero, and many other football stars.
My Role: Co-Founder
As part of the founding team at Skillset, I lead the company’s business and creative development – from the initial idea to product development, building partnerships with the world’s top stars, leading marketing strategies, and expanding into new markets.
BALR – Live the Dream. Dress Like a Legend.
BALR. is much more than a fashion brand – it’s a lifestyle. A global brand born from the world of sports, with one clear mission: to make the luxurious lifestyle of the world’s biggest stars accessible to everyone who lives the game, breathes ambition, and dreams big.
Since its establishment in the Netherlands in 2013, BALR has become a symbol of style, ambition, and success. BALR’s collections combine uncompromising quality with bold and elegant design, perfect for men and women who don’t settle – not on the dream, and not on their appearance.
Over the past five years, I have been proud to be the official franchisee of BALR in Israel – bringing the sharpest brand in the world to the Israeli style and creating a local home with an international touch. In the past year, I joined forces with the fashion empire Factory 54, together making BALR accessible to a wider audience and taking the brand to the next level – with presence, visibility, and an unparalleled experience.
The first flagship BALR store in Israel opened at Big Fashion Glilot, and this is just the beginning.
What is Braineye?
Braineye is an Australian startup with a development center in Israel. We’ve developed a unique eye-tracking platform and a mobile app that uses the front camera of a smartphone (essentially a selfie) to analyze 27 points in each pupil, detecting subtle changes in brain function in just 36 seconds. Officially approved as a Software as a Medical Device, the app helps child coaches, physiotherapists, paramedics, and athletes detect potential concussions, enabling them to make better decisions about whether the athlete can return to play or needs to see a doctor immediately. The app demonstrated 100% accuracy in detecting head trauma in a year-and-a-half pilot with the AFL (Australian Football League). To date, the app has performed over 120,000 tests. It provides an immediate PDF report that can be sent to a doctor via email/WhatsApp, allowing medical professionals to remotely assess if an athlete has a concussion and monitor their recovery.
My Role: I serve as an advisor to the company and lead its marketing strategy.
Mondialito Israel
BALR. is much more than a fashion brand – it’s a lifestyle. A global brand born from the world of sports, with one clear mission: to make the luxurious lifestyle of the world’s biggest stars accessible to everyone who lives the game, breathes ambition, and dreams big.
Since its establishment in the Netherlands in 2013, BALR has become a symbol of style, ambition, and success. BALR’s collections combine uncompromising quality with bold and elegant design, perfect for men and women who don’t settle – not on the dream, and not on their appearance.
Over the past five years, I have been proud to be the official franchisee of BALR in Israel – bringing the sharpest brand in the world to the Israeli style and creating a local home with an international touch. In the past year, I joined forces with the fashion empire Factory 54, together making BALR accessible to a wider audience and taking the brand to the next level – with presence, visibility, and an unparalleled experience.
The first flagship BALR store in Israel opened at Big Fashion Glilot, and this is just the beginning.
